about 41 North Moto

Adam Jacobson

Utah Native | Adventurer | Owner, 41 North Moto

Born and raised against the backdrop of Utah’s rugged landscapes, the outdoors haven’t just been a backyard for me—they’ve been a way of life. Motorcycles started as a passion, but quickly became the ultimate vehicle for discovering what lies beyond the pavement. For me, adventure isn't a weekend hobby; it's a constant pursuit. I founded 41 North Moto to share that raw, unfiltered love for two-wheeled exploration with riders who crave the same thrill. When I'm not running the business, you'll find me scouting new trails, chasing horizons, and seeking out the next great untold adventure on two wheels.